Best B2B User Experience (UX) Design

This award recognizes a B2B eCommerce website or digital platform that delivers an exceptional user experience (UX) by seamlessly blending design, functionality, and usability. The recipient of this award will have demonstrated excellence in intuitive navigation, accessibility, personalization, and customer-centric design, ensuring that buyers can efficiently find products, complete transactions, and engage with digital tools effortlessly.

Winning submissions should showcase how UX design principles were strategically applied to improve user engagement, reduce friction in the buying process, and enhance overall customer satisfaction.

Key Focus Area for Assessment

Intuitive Navigation & Site Architecture: Clear, easy-to-use menus, logical product categorization, and seamless browsing experience.
Mobile & Multi-Device Optimization : A fully responsive, mobile-friendly design ensuring a seamless experience across all devices.
Search & Product Discovery: Advanced site search, AI-powered recommendations, filters, and personalized product discovery.
Speed & Performance: Fast-loading pages, minimal downtime, and a frictionless checkout process.
Accessibility & Inclusivity: Compliance with accessibility standards (e.g., WCAG), ensuring all users can engage with the platform effectively.
Data-Driven UX Enhancements: Use of customer behavior analytics, heatmaps, A/B testing, and iterative improvements to refine the experience.
Impact on Engagement & Conversion: Measurable improvements in user engagement, session duration, bounce rate reduction, and conversion rates.

Best B2B User Experience (UX) Design

Key Focus Area for Assessment

Submit Your Nominations

UK & Europe

June 2025

Asia Pacific

August 2025

Americas

November 2025