This award recognizes a company that has successfully implemented a customer adoption strategy that drives engagement, retention, and long-term success in B2B eCommerce. The recipient of this award will have demonstrated innovative approaches to onboarding, education, engagement, and behavioral change that encourage customers to adopt and maximize the value of digital commerce channels.
Winning submissions should showcase how the company overcame adoption challenges, leveraged data and customer insights, and developed a structured strategy to transition traditional buyers into digitally engaged, repeat customers.