Best B2B Search & Discovery Experience
This award recognizes organizations delivering outstanding search and product discovery experiences in B2B digital commerce. It celebrates manufacturers and distributors that make it easy for customers to find products through search, navigation, filtering, or personalized recommendations. Strong entries should show how search and discovery are treated as a core part of the digital experience and how data, AI, merchandising, and optimization improve results.
Eligibility / Definition
Open to all entrants — no specific revenue threshold applies to this category.
Submission Guidance
Case studies, customer examples, and references strengthen submissions and provide evidence of measurable improvement.
Key Focus Area for Assessment
Search relevance and accuracy: Correct results based on user intent, including complex queries, synonyms, and industry terminology.
Discovery experience: Navigation, filtering, categorization, and recommendations.
Customer experience impact: Reduced friction, improved usability, and faster purchasing decisions.
Use of data and optimization: Analytics, insights, and testing used for continuous improvement.
Scalability and adaptability: Support for large/complex catalogs, customer segments, and changing needs.
Entrants, irrespective of their size, are encouraged, where possible, to provide evidence, data, case studies, and testimonials to fortify their submissions.
